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[Sinchon] 1987 Pizza: Honest Review of a Retro Basement Pizza Spot
Western
Western1987 PizzaSinchon, Seoul

[Sinchon] 1987 Pizza: Honest Review of a Retro Basement Pizza Spot

SS
Sulsul Blog
Editorial team
04/17/2025
Published
8 min
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1987 Pizza Sinchon - A hidden basement favorite in Sinchon

Introduction

Everything about 1987 Pizza in Sinchon, from the overwhelming amount of cheese and the retro atmosphere to the pizza-and-beer combination, menu recommendations, pricing, and practical tips. This is not just a pizza place. It feels more like a compact culture spot built around a very specific kind of night out.

Basic information

  • Address: B1, 26 Yonsei-ro 11-gil, Seodaemun-gu, Seoul
  • Hours: Mon-Fri 17:00 - 23:00 (last order roughly 22:00 to 22:30, closed on weekends, subject to change)
  • Phone: 02-6447-2001
  • Reservations: not available, walk-in only
  • Parking: no parking, nearby public parking recommended
  • Restroom: inside the store, likely shared
  • Amenities: no Wi-Fi, no outlets

Visit notes

  • Visited: 2025-04-16
  • With: friends
  • Total spent: 60,000 KRW
  • Party size: 4 people
  • Wait: visited around 8 PM on a weekday; there was almost no seat wait, but the food took about 20 minutes after ordering. It could take longer during peak hours.
  • Atmosphere keywords: retro, hideout, lively, youthful energy, dark, hip, good value, pizza and beer, college-district mood

Ratings

  • Taste: 3.7 / 5
  • Value: 4.5 / 5
  • Service: 3.0 / 5
  • Atmosphere: 4.2 / 5
  • Overall: 3.8 / 5

Photos and notes from the store

Exterior / entrance

A modest sign and neon-lit entrance hint that this is more than an ordinary pizza shop

On one of Sinchon's lively side streets, right next to the restaurant called Bab-eun Meogeonni, you will spot a staircase leading underground. The sign is modest, but the glowing neon lights suggest that this is not an ordinary pizza place. Walking down the stairs feels a little like stepping into a hidden club, with the street noise fading behind you.

Entrance area with operating-hour information and a small photo zone

The stair entrance includes a sign with business hours and even a small photo zone. It is worth checking the hours before you go, especially because weekend closures and last-order times can matter here.

Interior

Walls full of notes and doodles inside 1987 Pizza

Once you step into the basement, the room immediately delivers on the dark, freewheeling energy you expect. The walls are covered with notes and doodles left behind by countless visitors, and those traces of other nights become part of the living decor.

Dark interior and energetic room atmosphere at 1987 Pizza

The tables are close together and the room is unapologetically noisy. Loud Britpop and rock music from the 1990s help define the place. If you want a quiet conversation, this is not the right choice, but that loudness is also part of the restaurant's identity.

Projected videos and low lighting create a dreamy basement atmosphere

Music videos and concert footage play constantly on one wall through a beam projector, and the low lighting makes the whole place feel even more dreamlike. The downside is that food photos can be hard to take well in the dark.

Guests eating in the dark, energetic room

You check the menu at your table, then walk to the counter to place and prepay for your order. The pizza lineup itself is fairly simple, but the half-and-half pizza option is the obvious star. Most tables seem to choose it. Pickles, garlic dipping sauce, and honey usually cost extra, while hot sauce and Parmesan are free.

What we ordered

Half-and-half pizza (pepperoni + cheese)

Half pepperoni and half cheese pizza covered in generous cheese

This is the reason the place exists. The moment it lands on the table, you realize the phrases cheese waterfall and cheese bomb are not exaggerations. The salty kick of the pepperoni half and the pure richness of the cheese half make it perfect with beer. There is so much cheese that scissors are provided instead of expecting you to rely on a pizza cutter. The appeal here is not refined craftsmanship so much as overwhelming visual impact, fullness, and a very good beer pairing. The flavor can feel somewhat salty and straightforward, but that is also part of its charm.

- **Price**: 22,000 KRW - **Taste**: 3.8 / 5 - **Portion**: 4.5 / 5 - **Visual impact**: 4.8 / 5

Red Rock draft beer

This is the finishing touch that makes the 1987 Pizza experience work. The cold, refreshing Red Rock draft beer cuts through the heat and grease of the pizza and turns the meal into exactly the kind of pizza-and-beer night the place is built for.

- **Price**: 5,500 KRW - **Taste**: 4.0 / 5 - **Portion**: 4.0 / 5 - **Visual impact**: 4.0 / 5

Seating and outlets

Most seats are four-person tables, and the tight layout makes the room feel crowded in a lively way. There is also an inner room suited for groups. On the practical side, outlets for customers are almost impossible to find.

The details that make this place distinctive

The first thing anyone notices is the sheer amount of cheese, followed by the scissors used to cut the pizza. After that, it is the wall of notes, the loud music, and the dark lighting that build the restaurant's unmistakable retro hideout mood. The strong pizza-and-beer setup and good-value pricing are what keep people coming back.

Restroom

Shared restroom inside the store

The restroom is inside the restaurant and appears to be shared. Cleanliness may vary, so it is simply something to be aware of.

Additional notes

  • Amenities: no parking, restroom inside, no Wi-Fi, no usable outlets, no reservations
  • Extra notes: Because the restaurant is underground and the sign is small, it can be tricky to find on your first visit. Ordering is self-service at the counter with prepayment. The room is both dark and very loud, which makes it a love-it-or-hate-it kind of place. One-drink-per-person rules may apply. Pickles, garlic dipping sauce, and honey are paid add-ons. Disposable plates and plastic gloves are part of the setup. The amount of cheese is far more than most people expect, and scissors are provided to cut the pizza. During peak time, the food wait can get long.

Summary

This was one of those places that is difficult to judge by taste alone. It may not be the best pizza of my life, but if you want overwhelming cheese, good value, a retro mood, and a very clear pizza-and-beer identity, it is easy to recommend. If you want quiet service and a more polished meal, there are better choices elsewhere. 1987 Pizza is really about the experience, and that experience fits Sinchon's youthful energy perfectly.

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#1987 Pizza#Sinchon restaurants#Pizza place#Pizza and beer#Cheese pizza#Pepperoni pizza#Retro atmosphere

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